Driving over 4,000 leads in the first year alone.
Objective
When it comes to marketing, the online brokerage market is one of the most competitive. With average cost per acquisition (CPA) in the region of £1,500 per client and extremely high churn rates, getting a return on marketing investment and keeping clients engaged beyond their first trade was a big challenge for Valutrades.
Traditional paid marketing activities are highly competitive in the market and therefore, unsurprisingly, very expensive too. So keeping traders after acquisition is vital for success. Valutrades were continually looking for innovative ways to stretch their marketing budgets further and unlock some competitive advantages through new, alternative data tools and distribution channels.
Actions
Valutrades invested in Acuity’s Signal Stream which turns rich analysis and unique data into instant, actionable trading ideas and longer term strategies that have clear and concise calls to action, live updates and risk management features. Combined with powerful visualisations, it makes placing trades quicker and easier for them.
Signal Stream delivers value in a number of ways compared to traditional marketing activities. Its combination of quality, professional content, innovative design, intuitive features and ease of distribution all contributes to added value.
Results
Ease of Use
Clients report finding the system intuitive and effective.
Repeat Customers
Valutrades’ trader clients are returning to use our insights again and again.
Higher Conversions
With trade signals, Valutrades has brought on more than 4,000 leads in the first year alone.
“We've achieved over 4,000 leads in the first year...”
Graeme Watkins
CEO, Valutrades
CEO, Valutrades