Introducing Multi Asset Dynamic Emails: Enhancing Personalised Communication

We are thrilled to announce the addition of Multi Asset Dynamic Email campaigns to our suite of Dynamic Emails.

This new feature takes user engagement to the next level, enabling brokers to include multiple instruments in a single email template, packed with curated, high-value information tailored to traders' needs.

What Does the Multi Asset Dynamic Email Offer?

The new Multi Asset Dynamic Email campaign type allows brokers to streamline communication while ensuring maximum relevance for their users. Instead of sending multiple emails for each instrument, brokers can now craft templates that consolidate information for several assets into one cohesive email.

These emails can include a range of valuable data for each instrument:

• Signals
• News Sentiment
• Economic Events
• Corporate Events
• News
• Associated Instruments

This rich, integrated format ensures that users receive actionable insights specific to the markets they care about—all grouped into a single, clear, and efficient communication.

Benefits of the Multi Asset Dynamic Email

1. Improved Engagement
   In a world where inboxes are crowded, fewer emails with higher relevance lead to better open rates and increased user interaction. The Multi Asset Dynamic Email allows brokers to consolidate information and deliver exactly what users want in fewer touchpoints.

2. Ultimate Campaign Flexibility
   Both Single Asset and Multi Asset Dynamic Email campaigns are now available to brokers, offering unparalleled flexibility:

   • Opt for Single Asset campaigns to focus on niche market updates.
   • Use Multi Asset campaigns for broader, multi-market insights—all within the same toolset.

3. Key Features for Maximum Impact
   Just like the Single Asset Dynamic Emails, the new Multi Asset Dynamic Email campaigns are designed with advanced brokerage needs in mind:

   • Flexible Calls to Action (CTAs): Customise your CTAs to encourage user interactions, such as exploring instrument details.
   • Freemium Restrictions: Control access by segmenting content for free users versus premium subscribers, enhancing upselling opportunities.
   • Enhanced Template Clarity: Clean, well-organised templates for easy reading and seamless decision-making.

4. Seamless Integration
   The integration process for Multi Asset Dynamic Emails is identical to the Single Asset campaigns. Brokers can add these campaigns to their workflow without delay, making the transition effortless and fast.

Why It Matters

In the trading space, timing and relevance are everything. The Multi Asset Dynamic Email not only helps brokers reduce the volume of daily communications but also ensures that each message delivers optimal value. By consolidating key data for multiple instruments into one email, traders receive personalised and actionable information without being overwhelmed.

At the same time, brokers gain a powerful tool to strengthen their relationship with users by providing consolidated, user-friendly insights—all while maximising operational efficiency.